Digital marketing / communications / strategy
I combine research, audience understanding, strategy and digital execution to turn complicated ideas into communication people can understand and act on.
Agence IMANTurning a public-sector brief into a TV spot, an editorial system and a stronger digital presence.
Strategy · Editorial direction · Broadcast production
International Association for DemocracyCreating an original email experience for policy and governance content across desktop and mobile.
Editorial · Email · Digital communications
XdroidGiving senior decision-makers a useful way into AI-powered interaction analytics.
Research · Analysis · Structure · Writing
BSICTurning a technical banking capability into one customer benefit that could travel across channels.
Strategy · Messaging · Creative direction
Tela Bella / BellaHomeConnecting e-commerce operations, SEO, content and analytics across two retail websites.
Digital marketing · SEO · Analytics
Growing up across Niger, Mali, Kenya, Spain and Italy taught me to notice context before I speak. International relations trained me to ask who a message serves; marketing taught me how to make it travel.
That trajectory makes me an observant communicator: quick to adapt, careful with language and happiest where research, culture and creative execution meet.
I learned to make civic information readable, coordinate an international remote team and protect a consistent editorial voice across different perspectives.
The work became more operational: two websites, SEO, product content, CRM, analytics and the daily details that make a digital storefront useful.
Marriott taught me the side of marketing that dashboards cannot: what people actually say when they are uncertain, interested, sceptical or ready to buy.
I moved deeper into market intelligence, B2B technology and thought leadership, turning complex CX research into material executives could use.
The pieces came together in institutional strategy, campaigns, creative direction and production for public organisations, NGOs and private clients.
Master’s in Digital Marketing & Business Transformation, Rome Business School · BA in International Relations, Schellhammer Business School · GA4 certified
Work and study across several countries taught me to adjust the message without losing its meaning.
You made it this far. That’s already more reading than most meeting agendas get.
If you’re working on a problem that needs research, clarity and good communication, I’d like to hear about it.